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Glen The Plumber: A Plumber Since 1988, Rebuilt for Phones and One-Tap Calls.

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Glen The Plumber: A Plumber Since 1988, Rebuilt for Phones and One-Tap Calls

A 24-hour emergency plumber whose old homepage didn’t show a phone number. Now the number is one tap away on every page.

Glen The Plumber has served Bolton, Caledon and Southern & Central Ontario since 1988. Its old site was a fixed-width Homestead SiteBuilder page that phones shrank to a thumbnail, with no phone number on the homepage. We rebuilt it as a five-page, mobile-first site on the same glentheplumber.net domain, with click-to-call throughout, a contact form, 101 real job photos and 24 customer testimonials. It went live in August 2026.

  • Next.js
  • Cloudflare Pages
  • GSAP
  • Click-to-Call
  • Cloudflare Turnstile
  • Schema Markup
  • TimelineJul–Aug 2026
  • ServiceWEB DESIGN
  • Pages built5

Mission

WEB DESIGN

The Starting Point: A Site That Hid the Phone Number

Glen The Plumber is a family-run, licensed, bonded and insured plumbing and mechanical contractor with a 24-hour emergency line, 365 days a year. When someone has a burst pipe, the website has one job: get them on the phone. The site we replaced (as archived by the Wayback Machine on April 18, 2026) couldn’t do that job:

  • It was built on Homestead SiteBuilder with a fixed 759-pixel layout and no mobile viewport setting, so on a phone it rendered as a shrunken desktop page.
  • The homepage showed no phone number at all, and had no click-to-call link.
  • The headline read “24 Hour Emegency Response”, and the homepage’s page title was just “Home”.
  • The footer still said “Website Designed at Homestead”.

Before and after: the old Glen The Plumber homepage from an April 2026 Wayback Machine capture next to the new homepage

Phase 1: Built for the Emergency Call

We designed and built five pages (Home, Services, Our Work, Testimonials and Contact), mobile-first. The 24-hour number sits in the top bar, in the header button and in a sticky call bar on phones, and every page links it for one-tap calling. For non-urgent jobs, a contact form asks for name, phone, service, email and a message, is protected by Cloudflare Turnstile, and sends each request straight to the office.

The old Glen The Plumber site on a phone, shrunk to a tiny desktop page, next to the new mobile site with a large Emergency Call Now button and a sticky call bar

Phase 2: Proof From 38 Years on the Job

Glen’s reputation was there; the old site just didn’t show it. The new Our Work page holds 101 of the company’s own job photos in eight categories, from bathroom plumbing to municipal pump stations, with a click-to-enlarge lightbox. The Testimonials page brings together 24 customer testimonials, many first sent as letters. The homepage carries the Caledon Enterprise Readers’ Choice awards for 2020 to 2023, linked to the certificates, plus accreditation badges including TSSA, WSIB, IHSA, Skilled Trades Ontario and OWWA, and a real photo of Glen from a 2026 shoot.

Solution

Search Foundations and Hosting

Each page has its own local title, such as “Plumber in Bolton & Caledon, ON”. The site publishes Plumber structured data with 24/7 opening hours, the service area, the awards and the testimonials, along with a sitemap. It runs on Next.js on Cloudflare Pages, and we kept the business on its long-standing glentheplumber.net domain.

Conclusion

Glen The Plumber went from a fixed-width Homestead page with no phone number on its homepage to a five-page, mobile-first site where the 24-hour line is one tap away.

  1. Phase 1: Built the site around the emergency call.
  2. Phase 2: Put 38 years of proof on the page.
  3. Phase 3: Laid the search foundations and moved it to modern hosting.

If your website is making it hard for customers to call you, let’s talk.

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How Our Process Works

We've refined our approach to deliver maximum value at every step. Our systematic process ensures we create transformative solutions tailored to your unique business needs.

  1. We start with a comprehensive consultation to understand your needs and ensure we're the right fit for your business. This initial conversation helps us determine if we can work together effectively to achieve your goals.

    During this call, we'll discuss your current challenges, goals, and expectations. We'll also share our approach and how we might be able to help you overcome obstacles and reach your desired outcomes.

  2. Once we narrow in on a solution, we conduct a thorough analysis of your current processes and strategies. We identify opportunities for improvement and develop a dedicated action plan tailored specifically to your business needs.

    This phase involves a deep dive into your existing systems, competition, market positioning, and customer journey. We'll identify strengths to leverage and weaknesses to address, creating a comprehensive roadmap for success.

  3. We roll up our sleeves and get to work, creating and implementing everything needed to achieve your desired outcome. Our team of experts executes the action plan with precision, ensuring every detail is addressed.

    During implementation, we maintain clear communication and provide regular updates on progress. Our agile approach allows us to adapt quickly to changing requirements or new insights that emerge during this phase.

  4. With implementation in place, we continuously monitor performance, gather data, and make adjustments as needed. We're committed to optimizing results and ensuring that our solutions deliver maximum value for your business.

    This iterative process allows us to refine our approach based on real-world performance. We identify what's working exceptionally well and what could be improved, making data-driven decisions that enhance effectiveness over time.

  5. We partner with brands we genuinely enjoy working with, focusing on long-term relationships that foster mutual growth. Our goal is to continue evolving together, adapting to new challenges and opportunities as your business grows.

    Rather than viewing our engagement as a one-time project, we see it as the beginning of an ongoing partnership. We're invested in your success and work proactively to help you stay ahead of market trends and capitalize on emerging opportunities.