86 quote requests in about four weeks on a CA$1,000 Meta ad budget.
Gator Grip is a Southern Ontario company that pours non-slip rubber surfacing over existing concrete. The site we inherited was loading about 84 MB on a single view, with a blank hero and 22 of 30 colour swatches missing. We rebuilt it on Nuxt and Cloudflare Pages, cut first-view page weight to 1.30 MB, launched a quote form on August 12, 2026, and sent Meta ads to it.
WEB + META ADS
Gator Grip pours non-slip rubber surfacing straight over existing concrete: pool decks, porches and steps, garage floors and walkways across Southern Ontario. The brand needed a site that could turn a paid-social click into a quote request. The site we inherited looked finished but was failing quietly:
We rebuilt the site on Nuxt, hosted on Cloudflare Pages, and treated page weight as a feature. Every image now goes through a build step that outputs right-sized modern formats with fixed dimensions, and a missing asset now fails the build instead of shipping a blank tile.
First-view page weight dropped from about 84 MB to 1.30 MB. The colour swatches went from 82.6 MB with 22 of 30 blank to 365 KB with all 30 rendering.
The page is built around one action: get a free quote. Real before-and-after photos from Gator Grip installs sit in drag-to-compare sliders, the four surfaces the business is asked about most each have their own card, and a three-step process and FAQ answer the questions people ask before booking. Every call to action opens the same quote form, which is the only contact channel on the site.
The quote form went live on August 12, 2026. It collects name, phone, address, email, square footage and a message, and delivers each request to the client. A Meta Pixel Lead event fires on the thank-you page so every form submission can be tied back to the ads.
We then sent a single Meta ads campaign to the site. The first quote request arrived on August 20, 2026, and the campaign ran for about four weeks.
Ad budget: CA$1,000
Quote requests: 86, all through the site’s quote form, with spam excluded
Timing: 84 of the 86 arrived between August 20 and September 16, 2026
Gator Grip went from a site that showed a black hero, blank colour swatches and an 84 MB first load to a 1.30 MB page built around a single free-quote form, ready for paid traffic.
On a CA$1,000 Meta ad budget, the new site brought in 86 quote requests in about four weeks.
If your ads are sending traffic to a page that isn’t ready for it, let’s talk.
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