True To The Core.
Nellie contacted us after struggling to get her website online over the years. She owned a website before but after it went outdated, it was time to get back online. As a working professional, she has been in business for over 30 years but had nowhere to send new potential clients and showcase her services or years of testimonials.
One of the biggest issues in getting Nellies business online was, believe it or not, getting the right copy on the website to summarize her offering. Nellie is an incredible speaker but not the same at writing. Knowing this we got one of our best copywriters to extract everything Nellie wanted to say on her website in a way that is easily digestible and clear and concise.
The solution was to come up with a design that was bold, easy to read and communicated her message. Since this is a communication brand this was very important. Knowing that we picked out big bold & constant h1, h2, and h3 tags and clear big to read paragraph text.
The colours were part of Nellie’s brand profile on her true to the core brand. Army green, and black were the main theme we used to create contrast between all the messaging on the channels.