Riverdale Fitnessmill.

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Riverdale Fitnessmill

December 2022
Design & SEO
14k

423% Traffic | 2x Revenue | 7x RIO (after costs)

Riverdale Fitness, a long-standing fitness center with a strong focus on group workshops, approached us with a need to revamp their online presence. Their website, which had been untouched for four years and built on Wix, was outdated and did not effectively showcase their offerings. With little knowledge of online marketing, Riverdale Fitness needed a partner to bring their digital presence up to speed and help drive more traffic to their gym. Here’s exactly how we did it…

Wordpress | Photography | Graphic Design | Website Creation | SEO | CSS3 | Illustrator
Riverdale local fitness gym website design showcasing SEO services by Affinity Design, featuring images of gym facilities and group classes.
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Mission

Design & SEO

Our mission was to create a modern, user-friendly website for Riverdale Fitness that would effectively showcase their services and workshops. In addition, we aimed to launch a comprehensive SEO campaign to increase their online visibility and drive more traffic to their business using google local business ranking techniques to increase gym lookups and inquires.

Solution

We HAD to overhaul there website as it weakened the brand presence and lost good leads from converting due to its bad UI/UX and poor call to actions and unclear messaging…

New Message (offer)

There was currently no fresh offers being advertised so we helped develop monthly promotions to convert new traffic to paying leads.

Fresh Landing Page (Conversion)

We began by developing a fresh design for the website, ensuring an intuitive user interface that would effectively showcase Riverdale Fitness’s services and workshops (which was currently not even being advertised!).

Fresh Eyes (Traffic)

We then launched a comprehensive SEO campaign, focusing on increasing the domain authority and driving more organic traffic to the site which was mobile and conversion ready.

The new design of the Riverdale Fitness website is modern, clean, and user-friendly. It effectively showcases their services and workshops, making it easy for potential customers to find the information they need. The design also incorporates SEO-friendly elements to enhance online visibility and drive more traffic to the site.

The website was built using a modern tech stack that prioritizes speed, efficiency, and SEO. This includes this snappy wordpress built with varnish cache HTML5, CSS3, and PHP for back-end development. The site is hosted on our custom local Linux server, and we used Google Analytics for tracking website performance and user behavior.

Results

Our efforts resulted in a significant increase in the website’s domain authority, from 8 to 19, and a 423% increase in organic traffic in just six months. The new website, with its fresh design and comprehensive SEO campaign, has not only improved user experience but also contributed to the growth of their business. We look forward to seeing continued success in the remaining six months of our campaign.

UPDATEwe ended up 2x our client’s gym membership bringing a 7x ROI after costs!

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How Our Process Works
AFFINITY

How Our Process Works

We've refined our approach to deliver maximum value at every step. Our systematic process ensures we create transformative solutions tailored to your unique business needs.

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01

Book A Consulting Call

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We start with a comprehensive consultation to understand your needs and ensure we're the right fit for your business. This initial conversation helps us determine if we can work together effectively to achieve your goals.

During this call, we'll discuss your current challenges, goals, and expectations. We'll also share our approach and how we might be able to help you overcome obstacles and reach your desired outcomes.

02

Analysis Of Your Brand

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Once we narrow in on a solution, we conduct a thorough analysis of your current processes and strategies. We identify opportunities for improvement and develop a dedicated action plan tailored specifically to your business needs.

This phase involves a deep dive into your existing systems, competition, market positioning, and customer journey. We'll identify strengths to leverage and weaknesses to address, creating a comprehensive roadmap for success.

03

Implementation

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We roll up our sleeves and get to work, creating and implementing everything needed to achieve your desired outcome. Our team of experts executes the action plan with precision, ensuring every detail is addressed.

During implementation, we maintain clear communication and provide regular updates on progress. Our agile approach allows us to adapt quickly to changing requirements or new insights that emerge during this phase.

04

Review, Optimize And Improve

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With implementation in place, we continuously monitor performance, gather data, and make adjustments as needed. We're committed to optimizing results and ensuring that our solutions deliver maximum value for your business.

This iterative process allows us to refine our approach based on real-world performance. We identify what's working exceptionally well and what could be improved, making data-driven decisions that enhance effectiveness over time.

05

Partnership

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We partner with brands we genuinely enjoy working with, focusing on long-term relationships that foster mutual growth. Our goal is to continue evolving together, adapting to new challenges and opportunities as your business grows.

Rather than viewing our engagement as a one-time project, we see it as the beginning of an ongoing partnership. We're invested in your success and work proactively to help you stay ahead of market trends and capitalize on emerging opportunities.