YLAW From Zero Traffic to AI-Automated.

YLAW From Zero Traffic to AI-Automated

2023-2025

SEO + ADS

20k

In 2023, YLAW was a reputable firm with a brand-new website. Like many new digital assets, it faced the “sandbox” reality: a fresh domain with no authority and zero organic traffic. We couldn’t afford to wait 6-12 months for SEO to kick in before generating revenue. Daniel needed the phone to ring now.

Wordpress | GHL | GSC | SEO | AI Development | Eleven Labs

Mission

SEO + ADS

Phase 1: Ads & SEO Kickstart

Immediate Injection: We launched a targeted Google Ads campaign on Day 1 to force immediate traffic and call volume.

Long-Term Foundation: Simultaneously, we began aggressive SEO work in the background, knowing that eventually, “free” organic traffic would need to replace the paid ad spend.

Phase 2: SEO Dominance

The strategy worked exactly as designed. The ads provided an immediate lifeline, generating an average of 15-30 paid calls per month right out of the gate.

However, by mid-2024, the “invisible” work of SEO began to surface. We saw a critical crossover event in the data:

January 2024: 29 Paid Calls vs. 10 Organic Calls (Ads doing the heavy lifting).
May 2024: Organic calls jumped to 38, surpassing paid traffic for the first time.
November 2024: 62 Organic Calls vs. 16 Paid Calls.

The Result: Over the course of 2024, organic call volume grew by over 500%, effectively superseding the need for heavy ad spend. The business had successfully transitioned from “renting” traffic to “owning” it.

Phase 3: The “Good” Problem (Mid-2025)

By 2025, the floodgates had opened.

November 2025 Metrics: 219 Total Calls / 55 Booked Appointments.

Traffic: Consistent month-over-month growth in organic reach.

Success brought a new challenge. Daniel was personally fielding hundreds of inbound calls. He was spending 2-4 hours every day just qualifying leads—listening to 5-minute life stories only to find out the caller didn’t have a valid legal case or was outside his jurisdiction.

His workflow was splintered. The constant interruptions were affecting his mental well-being and his ability to do actual legal work. He considered hiring a call center, but realized the risks: hiring staff meant liability (giving wrong legal advice) or theft (stealing clients), plus high overhead.

Solution

AI-Powered Intake & Booking

To save Daniel’s time without sacrificing lead volume, we installed our proprietary AI Booking Software, custom-trained on YLAW’s specific legal jurisdiction and case parameters.

How It Works

Jurisdiction Guardrails: The AI acts as a paralegal screen. It knows exactly which landlord/tenant issues YLAW handles.
Smart Qualification: Instead of listening to a long story, the AI cuts to the chase: “I guess you have a legal question.” It asks targeted questions to determine validity immediately.
Consolidated Scheduling: If the lead is qualified, the AI books them into a specific window (2:00 PM – 4:30 PM).

In The Client’s Words (click to play audio)

On the Efficiency of AI vs. Humans:
“In the business of law, hiring a person is problematic. If they don’t know law, they are a liability. If they do know law, they are liable to steal your business. AI allows me to target the questions without fear of being ripped off.”

On Cost Savings:
“A friend of mine has a Filipino call answering service at $1,600 a month. Over two years, his raw cost is $38,000. My raw cost [with AI], even discounted, is $6,000. It’s a massive difference.”

On Mental Health & Workflow:
“The AI consolidates all my calls. Instead of having random calls peppered over 8 hours a day—which drain me emotionally and affect my coherent thinking—they are all consolidated within a 2.5-hour window. I don’t have to answer calls, I don’t have to worry… It frees up a 5-hour block where I can actually get work done.”

Conclusion

The YLAW project is a textbook example of a mature digital growth strategy. We didn’t just “build a website”; we built a business engine.

Phase 1: Used Ads to buy time.
Phase 2: Used SEO to build equity.
Phase 3: Used AI to scale operations.

Today, YLAW operates with a calendar full of qualified appointments and a lead generation system that grows automatically, allowing the principal to focus on law, not logistics.

YLAW didn’t just get more calls—they got their time back. If you are ready to move from “busy” to “profitable” using our proven Ads, SEO, and AI framework, let’s talk.

We’ll help you skip the “cold start,” dominate your market, and automate the busy work so you can focus on what you do best.

[Click Here to Book Your Growth Strategy Call]