Proskaters Place.

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Proskaters Place SEO Case Study: 354% Traffic Increase & 2.7x Revenue

July 2023 - July 2024
Search Engine Optimization
3k /mo

354% Traffic | 2.7x Revenue | From 2.4k – 10.9k (monthly hits)

Proskaters Place, a North American inline skate and roller skate e-commerce business, approached us with a desire to take their organic search results to the next level. Their website, which had been accidentally ranking for some keywords and built on WordPress, was sluggish and did not effectively rank their key service pages. With little knowledge of how they got the traffic they were receiving (around 3k hits per month), Proskaters Place needed a partner to bring their search engine presence up to speed and help drive more traffic to their e-commerce efforts. Here’s exactly how we did it…

Wordpress | PHP | Semrush | CSS5 | HTML
Inline skater performing tricks at Proskaters Place skate park, emphasizing local skating culture and community engagement.
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Mission

Search Engine Optimization

The original site was slow and technically unoptimized. Minimal effort was spent optimizing key SEO elements such as meta descriptions, site speed, proper use of H1 and H2 tags, and effective internal and external linking. These factors are crucial for ranking and were largely overlooked. We knew this is where we were going to have to start in order to rank for any major landing pages or attempt to rank for key money pages like inline skates for the us and Canadian markets.


Some Original Stats when we started working

Solution

To achieve this mission, we created a comprehensive 3-step plan:

  1. Semantic Optimization: We began by semantically optimizing the core and product pages. This included setting up proper meta descriptions, fixing H1 and H2 headings, implementing internal linking strategies, and ensuring all content was structured for SEO success.
  2. Technical Optimization: The site’s poor speed was a critical issue, primarily caused by the currency conversion and payment system errors. We researched and implemented cost-effective software to resolve these issues, allowing us to install native caching for faster load times and getting listed on Google Marketplace for better visibility.
  3. Keyword Research & Topical Authority: We conducted in-depth keyword research to ensure proper targeting of keywords with significant search volume. This allowed us to create topical authority maps, elevating key category pages and boosting overall search visibility.
  4. Conversion Rate Optimization: Beyond driving traffic, we focused on maximizing conversions. We installed order bump software, optimized checkouts with local currency conversion, integrated instant address lookup, and revamped CRM marketing flows to capture and convert leads more effectively.

Results

Our comprehensive SEO, technical, and conversion optimization strategy resulted in significant gains for Proskaters Place. Organic traffic soared from 2.4k hits to 10.9k hits, a 354% increase, while revenue more than doubled, and ROAS skyrocketed to 17x. By addressing core technical issues, optimizing for relevant keywords, and enhancing conversion potential, Proskaters Place is now positioned as a leader in their niche, with sustained growth and increased visibility in search engines, leading to measurable, long-term success.

June July1st

Speed

2 Post Speed

How Our Process Works
AFFINITY

How Our Process Works

We've refined our approach to deliver maximum value at every step. Our systematic process ensures we create transformative solutions tailored to your unique business needs.

Book A CallSee Our Work
01

Book A Consulting Call

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We start with a comprehensive consultation to understand your needs and ensure we're the right fit for your business. This initial conversation helps us determine if we can work together effectively to achieve your goals.

During this call, we'll discuss your current challenges, goals, and expectations. We'll also share our approach and how we might be able to help you overcome obstacles and reach your desired outcomes.

02

Analysis Of Your Brand

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Once we narrow in on a solution, we conduct a thorough analysis of your current processes and strategies. We identify opportunities for improvement and develop a dedicated action plan tailored specifically to your business needs.

This phase involves a deep dive into your existing systems, competition, market positioning, and customer journey. We'll identify strengths to leverage and weaknesses to address, creating a comprehensive roadmap for success.

03

Implementation

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We roll up our sleeves and get to work, creating and implementing everything needed to achieve your desired outcome. Our team of experts executes the action plan with precision, ensuring every detail is addressed.

During implementation, we maintain clear communication and provide regular updates on progress. Our agile approach allows us to adapt quickly to changing requirements or new insights that emerge during this phase.

04

Review, Optimize And Improve

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With implementation in place, we continuously monitor performance, gather data, and make adjustments as needed. We're committed to optimizing results and ensuring that our solutions deliver maximum value for your business.

This iterative process allows us to refine our approach based on real-world performance. We identify what's working exceptionally well and what could be improved, making data-driven decisions that enhance effectiveness over time.

05

Partnership

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We partner with brands we genuinely enjoy working with, focusing on long-term relationships that foster mutual growth. Our goal is to continue evolving together, adapting to new challenges and opportunities as your business grows.

Rather than viewing our engagement as a one-time project, we see it as the beginning of an ongoing partnership. We're invested in your success and work proactively to help you stay ahead of market trends and capitalize on emerging opportunities.