Inside Our Dream.

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Inside Our Dream: Affinity Design's Mindfulness Platform Case Study

July 2018
The Works
30k+

Mindfulness and spiritual development course platform with advanced CRM, Sales Funnels & Custom Video Content.

Wordpress | Woocommerce | Funnels | Adobe CC | Animation | Video On Set Filming | CSS3 | HTML | PHP
Inside Our Dream
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Mission

The Works

The Inside Our Dream project was built out of the pursuit to expand self-awareness and spiritual growth through online multimedia. Through organic youtube content, complex email & Facebook bot CRM flows, and a custom course platform this project pulled all the stops creatively & technically.

Solution

To achieve this goal we took all the steps to make the best and easy-to-use platform possible. We started to build the project on WordPress so we can easily scale into a course platform, manage and integrate complex email sales flow through groundhogg CRM and run dynamic upsells using woocommerce and areo checkout based on user interactions.

The Platform

This platform was a complete marketing and event-handling solution. With built-in one on one booking through Latepoint, al a cart course purchasing system, and monthly and lifetime membership portal to all courses and projects. It handled live chat and youtube streaming, an advanced calendar feature for live workshops and events, and a video course delivery system that handles progress and sync to the built-in CRM. It handled automated monthly payments, course tagging, lead tagging and an advanced notification system to let users pick when and what we should send notifications about.

Scalability

We knew we were going to save this project big per month but we didn’t realize how much. We had 5 major software componates we needed to leverage. A  E-Commerce system, A CRM, A booking system, a live stream system, Video Hosting, custom emails and a membership system. For example lets bundle some major 3rd party SaaS services into one just to see how much a year it would have cost to go down that route.

  • CRM – Mailchimp premium plan costs around $5,712 per year alone.
  • Membership – Kajabi prumim plan costs around $250 m0, & $3000 per year.
  • E-Com – The Basic Shopify Price is 51 mo, & $612 a year
  • Emails – Gmail 5x per user $25 per month, &  $300 a year
  • Booking – Calendly 20 mo & $240 a year
  • Video – Vimeo $14 mo & 168 a year
  • Live Stream – Youtube – Free
  • Total SaaS cost before tax = $10,032 Per Year

The only third party service we opted for was vimeo’s private video hosting because its simply more robust and fairly cheap so if you combine that with our flat rate hosting cost of $33 dollars a month which looks like $564 a year. Which means we abstracted all of that value and bundled the fire power under one roof and connected all the services to work together while also saving over $9,468 a year.

Marketing

This project featured over 69 emails, 116 segments, and 23 email flows that encompassed complete marketing automation such as automatically tagging users who have completed workshops or engaged in a free webinar, abandoned car, or read every email part of our Motivation Mondays email series.

We also built a dynamic Facebook bot that responded to user inquiries during our Facebook marketing campaign. The bot helped users navigate free workshops all on Facebook and automatically send automated information and content about free workshops and help over come objections and scale communications.

We also launch a youtube channel with free weekly content that drove traffic to our evergreen email list, workshops, and courses.

The design of this project was creatively young in spirit as it was to target a younger demographic of individuals looking for help to find purpose and direction throughout their 20s. As such, a very vibrate colour palette of vibrate blues, greens and pinks with white background were chosen to appeal to the younger audience.

The Logo

The logo was custom created to appeal to a open spirited community with a abstract image of a being in a yoga pose reaching for the sky. With a unique playful iconography, we matched the appeal and of the spiritual community.

Wordpress | Woocommerce | Groundhogg CRM | Latepoint Booking | Custom Membership Site | Facebook Message Bot | Adobe CC | CSS3 | HTML | PHP

Results

Our efforts led to impressive results across multiple platforms. We successfully scaled their YouTube channel from 0 to 1k subscribers and achieved over 175k channel views in under six months. This was accomplished through the use of creative SEO titles and powerful content creation, which resonated with the target audience and led to increased engagement.

In addition to the growth on YouTube, we also managed to convert over $55k in sales into the program using our advanced CRM funnels. This system allowed us to effectively track and manage customer interactions, leading to improved customer retention and increased sales.

On the social media front, we achieved a following of 3k across all channels. This growth in followers not only increased their online visibility but also created a community of engaged users around their brand.

These results demonstrate the effectiveness of our comprehensive digital marketing strategy, which combined SEO, content creation, CRM management, and social media marketing. We look forward to continuing our partnership and helping them reach new heights.

How Our Process Works
AFFINITY

How Our Process Works

We've refined our approach to deliver maximum value at every step. Our systematic process ensures we create transformative solutions tailored to your unique business needs.

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01

Book A Consulting Call

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We start with a comprehensive consultation to understand your needs and ensure we're the right fit for your business. This initial conversation helps us determine if we can work together effectively to achieve your goals.

During this call, we'll discuss your current challenges, goals, and expectations. We'll also share our approach and how we might be able to help you overcome obstacles and reach your desired outcomes.

02

Analysis Of Your Brand

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Once we narrow in on a solution, we conduct a thorough analysis of your current processes and strategies. We identify opportunities for improvement and develop a dedicated action plan tailored specifically to your business needs.

This phase involves a deep dive into your existing systems, competition, market positioning, and customer journey. We'll identify strengths to leverage and weaknesses to address, creating a comprehensive roadmap for success.

03

Implementation

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We roll up our sleeves and get to work, creating and implementing everything needed to achieve your desired outcome. Our team of experts executes the action plan with precision, ensuring every detail is addressed.

During implementation, we maintain clear communication and provide regular updates on progress. Our agile approach allows us to adapt quickly to changing requirements or new insights that emerge during this phase.

04

Review, Optimize And Improve

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With implementation in place, we continuously monitor performance, gather data, and make adjustments as needed. We're committed to optimizing results and ensuring that our solutions deliver maximum value for your business.

This iterative process allows us to refine our approach based on real-world performance. We identify what's working exceptionally well and what could be improved, making data-driven decisions that enhance effectiveness over time.

05

Partnership

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We partner with brands we genuinely enjoy working with, focusing on long-term relationships that foster mutual growth. Our goal is to continue evolving together, adapting to new challenges and opportunities as your business grows.

Rather than viewing our engagement as a one-time project, we see it as the beginning of an ongoing partnership. We're invested in your success and work proactively to help you stay ahead of market trends and capitalize on emerging opportunities.