Higher Energy.

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How Affinity Design Helped Higher Energy Become Profitable in 1 Year

January 2022
Design & Marketing
10k+

Higher Energy, a start-up with a vision, approached us with a simple concept. They needed a partner to help them go from zero to profitable in under a year. Our task was to build a custom website, integrate a CRM system, and kickstart their domain authority and social media marketing.

Wordpress | SMM | SEO | Graphic Design | CSS3 | PHP
Higher Energy website design showcasing virtual and in-person wellness experiences, emphasizing mental and emotional health, featuring a heart illustration, user interface elements, and a diverse group of individuals engaged in transformation.
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Mission

Design & Marketing

Our mission was to create a comprehensive online presence for Higher Energy that would effectively showcase their offerings and attract their ideal customers. We aimed to develop a marketing strategy that would drive traffic, generate leads, and ultimately convert these leads into clients.

Solution

We began by developing a custom website and integrating a CRM system to manage customer relationships effectively. We then focused on building their domain authority and enhancing their social media presence. To attract their ideal customers, we developed a customer profile and tailored our marketing strategy, copy, and social media posts to speak directly to this audience. We also created a three-tier social media system on LinkedIn, consisting of discovery, trust, and offer posts. To generate leads, we created an irresistible lead magnet and an automated email flow to consistently book meetings.

The design of the Higher Energy website is ultra-modern and user-friendly, effectively showcasing their offerings. Targeting large SaaS companies, it uses bold text and simple color schemes that make the content easy to digest, facilitating the learning process about how they can help elevate and improve their workforce in the corporate environment. The design also incorporates elements tailored to their ideal customer profile, ensuring that the website speaks directly to their target audience.

The website was built using a modern tech stack that prioritizes speed, efficiency, and SEO. We used Fluent CRM integrated to harness leads inside WordPress saving over 1500k per year in CRM fees. The website was hosted on WordPress backend server with HTML5, CSS3, and JavaScript for front-end development, and PHP for back-end development. The site is hosted on a speedy local Linux server, and we used Google Analytics for tracking website performance and user behavior.

Results

Our efforts resulted in Higher Energy becoming profitable in under a year. The custom website, integrated CRM, and tailored marketing strategy have not only improved user experience but also contributed to the growth of their business. The three-tier social media system and automated email flow have been successful in generating leads and booking consistent meetings.

In addition to these achievements, we also made significant strides in building their social media presence. Starting from scratch, we managed to grow their follower base to nearly 1,000 in just four months. This rapid growth in followers is a testament to the effectiveness of our tailored social media strategy, which has not only increased their online visibility but also created a community of engaged users around their brand. This helped them close their first 10k in deals only 3 months after we went live.

Here were some examples of the 3 tiered social content cycle.

 

How Our Process Works
AFFINITY

How Our Process Works

We've refined our approach to deliver maximum value at every step. Our systematic process ensures we create transformative solutions tailored to your unique business needs.

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01

Book A Consulting Call

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We start with a comprehensive consultation to understand your needs and ensure we're the right fit for your business. This initial conversation helps us determine if we can work together effectively to achieve your goals.

During this call, we'll discuss your current challenges, goals, and expectations. We'll also share our approach and how we might be able to help you overcome obstacles and reach your desired outcomes.

02

Analysis Of Your Brand

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Once we narrow in on a solution, we conduct a thorough analysis of your current processes and strategies. We identify opportunities for improvement and develop a dedicated action plan tailored specifically to your business needs.

This phase involves a deep dive into your existing systems, competition, market positioning, and customer journey. We'll identify strengths to leverage and weaknesses to address, creating a comprehensive roadmap for success.

03

Implementation

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We roll up our sleeves and get to work, creating and implementing everything needed to achieve your desired outcome. Our team of experts executes the action plan with precision, ensuring every detail is addressed.

During implementation, we maintain clear communication and provide regular updates on progress. Our agile approach allows us to adapt quickly to changing requirements or new insights that emerge during this phase.

04

Review, Optimize And Improve

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With implementation in place, we continuously monitor performance, gather data, and make adjustments as needed. We're committed to optimizing results and ensuring that our solutions deliver maximum value for your business.

This iterative process allows us to refine our approach based on real-world performance. We identify what's working exceptionally well and what could be improved, making data-driven decisions that enhance effectiveness over time.

05

Partnership

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We partner with brands we genuinely enjoy working with, focusing on long-term relationships that foster mutual growth. Our goal is to continue evolving together, adapting to new challenges and opportunities as your business grows.

Rather than viewing our engagement as a one-time project, we see it as the beginning of an ongoing partnership. We're invested in your success and work proactively to help you stay ahead of market trends and capitalize on emerging opportunities.