HMP Home Inspections.

HMP Home Inspections

April 2023
Design & SEO
6k

HMP Home Inspections, a leading home inspection service provider, initially approached us with a simple request to manage their existing website. However, after identifying several issues with their old site, it became clear that a fresh start was needed. We decided to not only rebuild their website but also to take their marketing to a new level.

Wordpress | Graphic Design | Website Creation | Copywriting | SEO | CSS3 | Illustrator

Mission

Design & SEO

Our mission was to create a clean, user-friendly website for HMP Home Inspections that would effectively showcase their services and expertise. In addition, we aimed to optimize their online presence to drive more calls and traffic to their business, ultimately increasing their visibility and customer base.

Solution

We began by developing a fresh design for the website, ensuring clean code and an intuitive user interface. We then focused on optimizing their five Google listings to increase visibility and drive more traffic to their services. To further enhance their SEO, we optimized the headers and created local landing pages that connected to each Google profile. This strategy aimed to rank HMP Home Inspections first in all home inspection categories in their region. Go ahead and google “home inspector georgetown” now and see what happens.

The new design of the HMP Home Inspections website is clean, modern, and user-friendly. It effectively showcases their services and expertise, making it easy for potential customers to find the information they need. The design also incorporates local landing pages, each tailored to a specific Google profile, to enhance local SEO and drive more traffic to the site.

The website was built using a modern tech stack that prioritizes speed, efficiency, and SEO. This wordpress stack with cloudflare caching includes HTML5, CSS3, and JavaScript for front-end development, and PHP for back-end development. The site is hosted on a Linux server, and we used Google Analytics for tracking website performance and user behavior.

Results

Our efforts resulted in a 22% increase in traffic to the HMP Home Inspections website. The optimization of their Google listings and the creation of local landing pages have significantly improved their online visibility, ranking them first in all home inspection categories in their region. The new website, with its clean code and fresh design, has not only improved user experience but also contributed to the growth of their business.

Speed

Pre Website 1 GTX
Post Website Speed

SEO

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post traffic stats zz

How Our Process Works
AFFINITY

How Our Process Works

We've refined our approach to deliver maximum value at every step. Our systematic process ensures we create transformative solutions tailored to your unique business needs.

01

Book A Consulting Call

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We start with a comprehensive consultation to understand your needs and ensure we're the right fit for your business. This initial conversation helps us determine if we can work together effectively to achieve your goals.

During this call, we'll discuss your current challenges, goals, and expectations. We'll also share our approach and how we might be able to help you overcome obstacles and reach your desired outcomes.

02

Analysis Of Your Brand

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Once we narrow in on a solution, we conduct a thorough analysis of your current processes and strategies. We identify opportunities for improvement and develop a dedicated action plan tailored specifically to your business needs.

This phase involves a deep dive into your existing systems, competition, market positioning, and customer journey. We'll identify strengths to leverage and weaknesses to address, creating a comprehensive roadmap for success.

03

Implementation

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We roll up our sleeves and get to work, creating and implementing everything needed to achieve your desired outcome. Our team of experts executes the action plan with precision, ensuring every detail is addressed.

During implementation, we maintain clear communication and provide regular updates on progress. Our agile approach allows us to adapt quickly to changing requirements or new insights that emerge during this phase.

04

Review, Optimize And Improve

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With implementation in place, we continuously monitor performance, gather data, and make adjustments as needed. We're committed to optimizing results and ensuring that our solutions deliver maximum value for your business.

This iterative process allows us to refine our approach based on real-world performance. We identify what's working exceptionally well and what could be improved, making data-driven decisions that enhance effectiveness over time.

05

Partnership

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We partner with brands we genuinely enjoy working with, focusing on long-term relationships that foster mutual growth. Our goal is to continue evolving together, adapting to new challenges and opportunities as your business grows.

Rather than viewing our engagement as a one-time project, we see it as the beginning of an ongoing partnership. We're invested in your success and work proactively to help you stay ahead of market trends and capitalize on emerging opportunities.