Daniel English – YLAW.

Website & SEO

Daniel English – YLAW

November 2022
The Project

YLAW is a reputable legal firm that provides comprehensive paralegal services for landlords and tenants. Led by Daniel English, their experienced team offers expert assistance in navigating the complexities of landlord and tenant law. From lease agreements and dispute resolution to eviction matters, YLAW is dedicated to protecting the rights and interests of their clients. With a focus on professionalism, integrity, and personalized service, YLAW strives to deliver effective legal solutions tailored to each client’s unique needs.

Google Analytics | Website Creation | Copywriting | SEO | Graphic Design


Website & SEO

Daniel English approached me to update his online presence to the 21st century. After years of working in the legal space, he was tired of getting 100% of his leads off of referrals and wanted to start to put in the work to grow his own traffic sources to build a pipeline that would serve him for the years to come. With no brand assets other than some headshots, our task was to create professional brand assets and a home to showcase his services and then market them to his idea target client.


We decided to create a new website with fresh brand assets that would represent the YLAW. The website was an optimized mobile site that emphasized a clear call to action to get more calls and higher conversions. We created SEO-optimized content to drive traffic to his services and run a PPC campaign to start getting traffic right away to start capturing leads. We developed specialized landing pages backed by SEO research that highlighted value to his ideal prospect while also promoting his own services.


We created a brand that was simple, yet professional that would connect with his ideal client. The creative golden Y was the headstone to the rest of the brand that was paired up against a serif font that commanded respect. Paired with a dark blue aesthetic, silvers and white we created a professional feel that projects authority and high value.


Wordpress | Adobe Illustrator | Adobe Photoshop


We help achieve regular leads by delivering qualified phone inquiries that need paralegal help.