Google My Business Optimization Checklist: 10 Steps For Best Local SEO Traffic

Improve your online presence with our comprehensive Google My Business optimization checklist. Get more leads with our guide and help optimize your GMB profile
Google My Business Optimization Checklist

Google My Business Optimization Checklist

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Google Search and Google Maps. Optimizing your GMB listing is crucial for local businesses looking to improve their visibility, attract new customers, and drive more traffic to their website. In this article, we’ll provide you with a comprehensive Google My Business optimization checklist that will help you make the most of your GMB listing.

Why is Google My Business Important for Local SEO?

Before we dive into the Google My Business Optimization Checklist, let’s first understand why Google My Business is important for local SEO. Here are some reasons why you should optimize your GMB listing:

  1. Improved Visibility in Google Search Results
    • Optimizing your GMB listing can help your business appear in Google’s Local Pack, which is a group of three local businesses that appear at the top of Google’s search results. This can increase your visibility and help you attract more potential customers.
  2. Increased Website Traffic
    • A well-optimized GMB listing can drive more traffic to your website. When someone searches for your business on Google, your GMB listing will display a link to your website, making it easier for people to visit your site.
  3. Better Customer Engagement
    • Your GMB listing allows customers to leave reviews, ask questions, and see your business hours and location. By keeping your listing up-to-date and engaging with customers, you can improve your reputation and attract new customers.

Now that you know why Google My Business is important, let’s dive into the optimization checklist.

Google My Business Optimization Checklist

Here’s a step-by-step checklist for optimizing your Google My Business listing:

Claim and Verify Your Listing ✓ 1

The first step in optimizing your GMB listing is to claim and verify it. This will give you control over your business information and allow you to make updates to your listing. How to add or claim your Business Profile on Google.

Ensure Your Business Information is Accurate and Consistent ✓ 2

Make sure your business information (name, address, phone number) is accurate and consistent across all online platforms, including your website, social media accounts, and other directories. Inconsistencies can hurt your local SEO efforts.

Choose the Right Categories ✓ 3 

Choose the most relevant categories for your business. Just because this is number 3 doesn’t make it third important. Getting this right can greatly affect your viability. If you need help picking this out, get in contact with our team for a free consult and we can help jumpstart your Google listing to the next level. This will help Google understand what your business does and improve your chances of appearing in relevant search results.

Add Photos and Videos ✓ 4

Add high-quality photos and videos of your business. This can help potential customers get a better sense of what your business offers and improve your click-through rate.

Write a Compelling Business Description ✓ 5

Write a clear and compelling business description that highlights your unique value proposition. Use keywords that describe your business and include your services and products.

Update Your Business Hours and Contact Information ✓ 6

Make sure your business hours and contact information are up-to-date. This will help customers find and contact you more easily.

Encourage Customer Reviews ✓ 7

Encourage customers to leave reviews on your GMB listing. Respond to all reviews (both positive and negative) in a timely and professional manner.

Use Google My Business Posts ✓ 8

Use Google My Business Posts to share news, promotions, and events with your customers. Making smart use of this feature can really make an impact on when your profile appears on a local maps search. Try using words that revolve around your business to help teach google what you offer and when. We can help select the best keywords to skyrocket your search suggestion boosting rankings by up to 300%. Get in contact with our team for a free consult and so we can help jumpstart your listing. This can help you stay top-of-mind and drive more traffic to your website.

Monitor Your Insights ✓ 9

Monitor your GMB insights to see how customers are interacting with your listing. Use this data to make informed decisions about how to improve your listing and better serve your customers.

Add Attributes ✓ 10

Add relevant attributes to your GMB listing, such as wheelchair accessibility, free Wi-Fi, or outdoor seating. This can help potential customers


Free Google My Business Optimization Optimizations Secrets 

Those are our top ten suggestions to make the best use of your profile and start outranking your competition but did you know there are a few other things you can do to really stand out from the crowd? Here are 5 other optimization secrets that can really come in handy.


1 Optimize Your Photos

One of the most important elements of your Google My Business listing is your photos. High-quality, professional photos can help attract potential customers and give them a sense of what your business offers. Here are some tips for optimizing your photos:

  • Use high-quality images: Your photos should be at least 720 pixels wide by 720 pixels high and in JPG or PNG format.
  • Showcase your products and services: Take photos of your products, services, and the interior and exterior of your business.
  • Use the right file names: Name your images using descriptive, keyword-rich file names that accurately describe what’s in the photo.
  • Optimize your image alt tags: Alt tags are used by Google to understand the content of your images. Use descriptive alt tags that accurately describe what’s in the photo.
  • Change your image creation date: to as close to the real date as possible in order to order your pictures as you see fit. The more recent photos will display first.

2 Improve Your Website and Landing Pages

Your Google My Business listing is just one piece of the puzzle when it comes to local SEO. Your website and landing pages are also important factors in attracting and converting potential customers. Here are some tips for optimizing your website and landing pages:

  • Use local keywords: Use keywords that are relevant to your business and location throughout your website and landing pages.
  • Optimize your page titles and meta descriptions: Your page titles and meta descriptions should accurately describe the content of your page and include relevant keywords.
  • Use schema markup: Schema markup is a type of code that helps Google understand the content of your website. Use schema markup to highlight important information like your business address, hours, and reviews.
  • Use high-quality images: Just like on your Google My Business listing, use high-quality images on your website and landing pages to showcase your products and services.

3 Monitor Your Reviews and Respond Promptly

Reviews are an important part of your Google My Business listing. Not only do they help potential customers decide whether to do business with you, but they also help improve your local SEO. Here are some tips for managing your reviews:

  • Monitor your reviews regularly: Keep an eye on your reviews and respond promptly to both positive and negative reviews.
  • Be professional and courteous: Always respond to reviews in a professional and courteous manner, thanking customers for their positive feedback and addressing any concerns they may have.
  • Use reviews as feedback: Use the feedback you receive in reviews to improve your business and better serve your customers.

4 Use Google My Business Messaging

Google My Business Messaging allows customers to message you directly from your listing. This can be a great way to communicate with potential customers and provide quick answers to their questions. Here are some tips for using Google My Business Messaging:

  • Set up messaging: Make sure messaging is turned on in your Google My Business account.
  • Respond promptly: Respond to messages as quickly as possible, ideally within a few hours.
  • Use canned responses: If you receive similar questions frequently, use canned responses to provide quick answers.

5 Fill out the Questions and Answers Section

Another important aspect of optimizing your Google My Business listing is filling out the Questions and Answers section. This section allows you to answer common questions that customers may have about your business, such as your hours of operation, products or services offered, and other frequently asked questions.

By filling out this section, you can provide valuable information to potential customers and improve your chances of ranking for relevant queries in real-time. This can also help improve your customer engagement and satisfaction, as customers are more likely to do business with a company that is transparent and provides helpful information.

Make sure to monitor the Questions and Answers section regularly, and respond promptly to any new questions or reviews that are posted. By doing so, you can demonstrate your commitment to providing excellent customer service and increase the likelihood of attracting new customers to your business.


Optimizing your Google My Business listing is a crucial part of improving your online presence and attracting more customers. This Google My Business Optimization Checklist should help you get on track to ranking your profile. However, if you are out of time or need help coming up the best keywords to maximize the performance of your content then get in touch! We specialize in ranking local my business profiles to the number one spot in your industry.

With proven success cases, we can help you 3x your organic traffic by correctly leveraging inside Google keyword data to drive qualified traffic to your local business. By following this comprehensive Google My Business optimization checklist, you can ensure that your listing is complete, accurate, and engaging. From claiming and verifying your listing to optimizing your photos, reviews, and website, these tips will help you make the most of your Google My Business listing and improve your local SEO.



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Affinity Design

Affinity Design is a digital marketing agency specializing in local SEO for small to medium-sized businesses. We offer fast, mobile-friendly web design and all-in-one software solutions to improve our clients' online presence. With a decade of experience, we aim to exceed creative expectations and drive organic traffic for business success.